September 2024
August 2024
Watch the replay to hear how I Hear You by Michael Sorensen transformed fellow club members' communication approaches. We discussed not jumping in to fix problems and how the book's practical advice helped with customer reviews and daily interactions.
If you're frustrated with conversations going nowhere, take a moment to watch this insightful discussion.
July 2024
We had an amazing Library Marketing Book Club meeting in July, featuring Tamsen Webster. She shared insights from her book "Find Your Red Thread," focusing on creating resonant stories and effective presentations. Watch the recording for valuable advice on engaging your key audiences and securing stakeholder buy-in!
June 2024
We were so fortunate to have Melanie Deziel join us in June to talk about her book (our June read), The Content Fuel Framework. Melanie shared her expertise on content creation and provided practical strategies to fuel our library marketing efforts.
May 2024
We had an amazing time hosting Joe Pulizzi, the "Godfather of Content Marketing," at our May Library Marketing Book Club meeting. We dove into his book, "Epic Content Marketing," and Joe shared his journey from traditional publishing to founding the Content Marketing Institute. He gave us some incredible insights on how to build a loyal audience and create content that truly resonates.
April 2024
How about a little neuroscience to amp up your library marketing? We talked with author and professor Matt Johnson, Ph. D, this month about his book Blindsight, and how we can apply some behavioral principles to help our cardholders meet their needs.
March 2024
If you’re looking for ways to improve your marketing, you’ll get some great tips in this recording. We took a deep dive into Don’t Make Me Think, and learned about enhancing not just our websites but our marketing copy and designs to better connect with our patrons. Want to make your library more discoverable, accessible, and engaging? This is for you!
February 2024
If you've ever questioned whether best practices are truly the BEST way to approach marketing, you'll get some good insights from this discussion of Jay Acunzo's book Break the Wheel. We talk about the difference between being an expert and an investigator, connecting library customers to one another, and much more.
January 2024
Looking for ways to get inspired to write? Wondering how other libraries deal with program attendance challenges? How can you collaborate with others to improve your outcomes? All this and more was in this month’s discussion.
December 2023
You’re going to hear a great discussion of the book Grit by Angela Duckworth and library marketing. There were mixed feelings about the concept of grit, and we talked about library social media challenges and how we measure results.
November 2023
Author and content marketing guru, Robert Rose, joined us to discuss his book, Content Marketing Strategy, and taught us about the difference between audience personas and buyer personas, what it means to operate like a media company, and much more!
October 2023
In October we talked about Influence by Dr. Robert Cialdini, a seminal book in marketing. We had a lot of fun talking about the book and sharing some great library marketing social media tips.
September 2023
CEO of Axios HQ, Roy Schwartz, joined us this month to talk about the book he co-authored with Jim VandeHei and Mike Allen, Smart Brevity. Roy shared insights on implementing the strategies in the book and gave us some inside info on how Axios uses the method.
August 2023
Author and CEO of B Squared Media, Brooke Sellas, joined us this month to talk about her book Conversations that Connect, and all things social media and marketing.
July 2023
Author Brittany Hodak, joined us this month to talk about her book Creating Superfans. Brittany live workshopped a marketing challenge and gave a lot of advice and guidance on library marketing.
That’s not all! Tons more meeting replays on our YouTube Channel. See you there…
